Word of mouth has always played a big role in building associations. But today, it has a different name; it’s called social media. We maximize the impact of social networking strategies by creating and maintaining steady content and interaction across a variety of social media sites and online forums to meet your objectives with cost-effective results. Social media engages members and prospects directly, creating a year-round sense of community in between meetings. Association volunteers who have tried it on their own know that social media is time-consuming and requires a consistent voice to build a following. CMA maintains content relating to breaking industry news and the promotion of association events on association clients’ social networks to keep the conversation going.