Association Management Firm Creates Unified Image for Global Card Group
PRINCETON JUNCTION, N.J.–Oct. 28, 2016– CMA Association Management (CMA), an award-winning association management firm with a full-service strategic marketing and integrated communications team, strengthened the value proposition of the International Card Manufacturers Association (ICMA) with the creation of CardTREX, a new brand for its regional educational and training programs around the world.
CardTREX is a series of events hosted by ICMA, a global trade association for card manufacturers, personalizers, issuers and suppliers, that focuses on offering unique opportunities for education, training, networking and exchanging ideas among industry peers.
“We created a unified brand for ICMA’s global education and training programs and set up a formal structure for all of the programs,” said Jeffrey Barnhart, CMA CEO and president, who is also the founder of ICMA and serves as its executive director. “The new brand and structure of CardTREX will allow us to advance the programs forward with a uniform look, feel and message, no matter where in the world they are held.”
CMA’s full-service, in-house strategic marketing team fashioned a new name and logo to unite the former programs, which were formerly known as the ICMA North American Workshop and the EuroForum, and designed a new website, CardTREX.org, as a resource for ICMA’s educational and training programs.
“We created a name to reflect the purpose of the programs,” Barnhart said. “‘Card’ reflects our industry and ‘TREX’ represents the trek or journey of life-long learning as technology and the industry evolve. CardTREX will always be at the forefront of the latest trends and innovation in card technology, security and manufacturing, while educating ICMA members to enable them to meet the demands of their clients.”
The first programs, CardTREX North America and CardTREX Europe, were recently held in Chicago and Vienna. Additional educational opportunities are planned as the brand’s programming is expanded.
To discover how CMA’s in-house strategic marketing and integrated communications team can provide your association with solutions and business opportunities, visit ThinkCMA.com.
About CMA Association Management
CMA Association Management is a full-service, award-winning association management firm with strategic marketing and integrated communications that delivers best practices in leadership, governance, member services, financial services and integrated marketing for associations. The firm leverages a “growth engine” strategy that enhances the value proposition, while growing membership, sponsors and event attendance. CMA is one of 75 association management companies accredited worldwide by the Association Management Company Institute. It is also a member of the Advertising Specialty Institute and International Association of Travel Agents. For more information, visit CMAassociations.com, call 800.852.4269 or email firstname.lastname@example.org.
Based in Princeton Junction, NJ, ICMA is a non-profit association of card manufacturers, personalizers, suppliers and related industry participants. With more than 240 members globally, ICMA acts as a resource for industry issues, including the production, technology, application, security and environmental issues of cards. More information is available at www.icma.com.