Seasoned Marketer Set to Lead Business Development Team
PRINCETON JUNCTION, N.J.–April 26, 2017– CMA Association Management (CMA), a full-service, award-winning association management firm with a strategic marketing and integrated communications division, announced today Brian Reynolds as its new director of business development.
“Brian has incredible understanding of business development, plus his way of intuitively connecting with people, listening to their needs and presenting innovative, long-term strategic solutions made him a clear fit for the team,” said Jeffrey Barnhart, president and CEO of CMA, which has been successfully elevating membership, conference attendance and governance for 30 years. “We have tasked him with the goal of updating our business development efforts, which will take us to the next level of growth. I think we have a tremendous business development team that is poised to take CMA to new heights.”
Reynolds will use his 20+ years of front-line sales and strategic marketing experience to work with associations to help them meet their growth goals with industry-leading best practices, management and marketing services. His experience with his own businesses and key leadership roles in large corporations gives him the client-side service that is a hallmark of CMA.
“He was a clear fit for our core values,” said CMA COO Christian Amato. “Brian has already embraced them and is sharing his knowledge with the new business team to enhance their existing skill sets, which is what we look for in a leader. His innovative sales strategies will be a perfect match to take CMA and our client associations to the next level.”
Prior to joining CMA, Reynolds was the executive director at Climate|Money|Policy, a consultancy that advises corporate clients on climate related risks, carbon liability and sustainability strategies and the vice president of sales at Oriel STAT A MATRIX, where he hired and trained a new inside sales team.
Learn more about Reynolds and the entire CMA team.
To discover how CMA can provide your association with strategic solutions and business development opportunities, visit the firm’s new website at CMAAssociations.com.
About CMA Association Management
CMA Association Management is a firm that utilizes its services to achieve measurable results for regional, national and international association clients for 30 years. CMA is triple-accredited and one of only 75 association management companies worldwide accredited by the AMC Institute and provides leadership and governance, association headquarters, membership and member programs, growth-engine platforms, financial oversight, event-management and full-service marketing. If you’re expecting results, please visit CMAassociations.com, call 800.852.4269 or email us at firstname.lastname@example.org.